“I choose a floor the way I'd choose a good foundation: it should look natural up close, last all day, and make everything on top of it look better.”
Aisha, founder of Flooring House · Women-owned, Dubai-based
Three brands, chosen for how they look and how they last.
-
Floor Smart
SPC Straight Plank
Long oak-look SPC planks with an antibacterial, antifungal surface. Tough enough for busy homes.
-
Richmond Flooring
SPC & LVT
UK-designed SPC and LVT in plank, herringbone and chevron, with a 10-year residential warranty.
-
Polar Flooring
LVT & SPC Herringbone
LVT planks and SPC herringbone in soft, natural wood tones.
Choose your pattern
Three ways to lay a beautiful floor.
-
Straight plank
SPC & LVT
Long, calm lines that make a room feel wider. The timeless choice.
-
Herringbone
SPC & LVT
The classic zigzag of a Parisian apartment, for rooms that deserve a little ceremony.
-
Chevron
SPC
Sharp, clean points that draw the eye through a space. The statement floor.
SPC or LVT
Two materials, one question: how will you live on it?
SPC is rigid and waterproof: a stone-based core that water can't swell. Made for kitchens, bathrooms, hallways and anywhere life gets messy.
LVT is soft and quiet: a more flexible vinyl that feels warmer and quieter underfoot. Lovely in bedrooms, living rooms and offices.
In every plank
Made to live with.
-
Formaldehyde Free
-
Nano Antifouling
-
Fire Protection
-
HD Wood Grain
-
Anti-Slip Surface
-
Sound-Proof Technology
-
Fully Wear-Resistant
-
100% Waterproof
Shop by room
Start with the room.
-
Kitchen
Spills and mopping every day. Choose waterproof SPC.
-
Bathroom
The warmth of wood where wood can't go. Choose SPC.
-
Living & bedroom
Softer and quieter underfoot. LVT, or SPC herringbone for a statement.
-
Home office
Rolling chairs and long days. Choose a hard-wearing SPC.
Why Flooring House
Chosen with care, stocked in Dubai.
-
34
Wood-look finishes
-
3
Brands, in SPC and LVT
-
5
Trim profiles, matched to every finish
-
Up to 10 yrs
Residential warranty
Finish the look
The details make the room.
Just as an outfit isn't finished without the right accessories, a floor isn't finished without its trims. Skirting, stair nose, T profile, reducer and quarter round come in colours matched to each finish, so every edge and doorway looks deliberate.
Good questions to ask.
Before you choose
Can I see the floor before I buy?
Yes. Choose up to three finishes and we'll get free samples to you, so you can see them in your own light.
What's the difference between SPC and LVT?
SPC has a rigid stone-based core and is fully waterproof, ideal for kitchens and bathrooms. LVT is more flexible, so it feels softer, warmer and quieter underfoot.
How much flooring do I need?
Measure each room's length and width and multiply to get m². Every product page shows how much one carton covers. Allow a little extra for cutting, or send us your room sizes and we'll work it out for you.
Can it go in a kitchen or bathroom?
SPC can. Its stone-based core doesn't swell with water, so it's made for wet rooms.
What warranty do I get?
Richmond Flooring: 10 years residential, 5 years commercial. Floor Smart and Polar Flooring: 5 years residential, 2 years commercial.
Your home deserves a good foundation.
Pick three finishes you love and try them at home. No cost, no commitment.